Dance Like Everyone's Watching

Dance Like Everyone's Watching

Dance Like Everyone's Watching

It all started with ABSOLUT BLANK – a creative movement that invited renowned artists around the world to express their creativity on a blank canvas in the shape of the iconic ABSOLUT bottle. The campaign was a huge success, and for that reason, ABSOLUT wanted to develop it further for their London audience.

It all started with ABSOLUT BLANK – a creative movement that invited renowned artists around the world to express their creativity on a blank canvas in the shape of the iconic ABSOLUT bottle. The campaign was a huge success, and for that reason, ABSOLUT wanted to develop it further for their London audience.

It all started with ABSOLUT BLANK – a creative movement that invited renowned artists around the world to express their creativity on a blank canvas in the shape of the iconic ABSOLUT bottle. The campaign was a huge success, and for that reason, ABSOLUT wanted to develop it further for their London audience.

So, we created the ABSOLUT BLANK LIVE - a campaign and interactive installation that enabled people to paint the ABSOLUT bottle with their dance moves. The way it worked was simple. They'd step inside the custom-built ABSOLUT pod, dance to their favourite tune and their moves were transformed into video art and

So, we created the ABSOLUT BLANK LIVE - a campaign and interactive installation that enabled people to paint the ABSOLUT bottle with their dance moves. The way it worked was simple. They'd step inside the custom-built ABSOLUT pod, dance to their favourite tune and their moves were transformed into video art and sent directly to their phones.
 

So, we created the ABSOLUT BLANK LIVE - a campaign and interactive installation that enabled people to paint the ABSOLUT bottle with their dance moves. The way it worked was simple. They'd step inside the custom-built ABSOLUT pod, dance to their favourite tune and their moves were transformed into video art and sent directly to their phones.

sent directly to their phones. The best videos captured across all the ABSOLUT BLANK Live events were mixed into a live audio-visual set by DJ Jamie XX, at a finale party in London’s Shoreditch.

The best videos captured across all the ABSOLUT BLANK Live events were mixed into a live audio-visual set by DJ Jamie XX, at a finale party in London’s Shoreditch.

The best videos captured across all the ABSOLUT BLANK Live events were mixed into a live audio-visual set by DJ Jamie XX, at a finale party in London’s Shoreditch.

Case Study

Case Study

Case Study

Film

Film

Film

Credits

Credits

Credits

Film Director
Saam Farahmand 
Creative Director
Rodrigo Sobral 
Project Director
Joel Godfrey 
Copywriter
Haydn Kerr

Film Director
Saam Farahmand 
Creative Director
Rodrigo Sobral 
Project Director
Joel Godfrey 
Copywriter
Haydn Kerr

Film Director
Saam Farahmand 
Creative Director
Rodrigo Sobral 
Project Director
Joel Godfrey 
Copywriter
Haydn Kerr

Contact

[email protected]

Contact

[email protected]

Contact

[email protected]

Social

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Instagram
Twitter
Behance

Social

Linkedin
Instagram
Twitter
Behance

Social

Linkedin
Instagram
Twitter
Behance