The Game
Before The Game

Beats By Dr. Dre

SYC_Header

Brand's KPIs Smashed by Seven Times

Integrated Campaign

Integrated Campaign

To launch the Solo2 headphones in Japan, we needed an idea that was authentic and relatable enough to win the hearts of Japanese youth. Since the new headphones came in a striking colour range and colours are a known way to enable self-expression, we kept it simple and put the product colours, at the heart of the idea. We partner with the hugely influential Japanese pop group, the E-girls, and connected them to colours representing their "Ikigai".

This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed. These words are here to provide the reader with a basic.

This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed. These words are here to provide the reader with a basic.

"Ikigai" is a Japanese concept of finding joy in life through purpose. In other words, it is what gets you up every morning and keeps you going. Not exactly reinventing the wheel, but the campaign ended up getting a lot of media attention. We monitored online conversations and quickly responded by creating reactive in-store events, interactive posters, and meme generators to keep the momentum going.

Think of them merely as actors on a paper stage, in a performance devoid of content yet rich in form. That being the case, there is really no point in your continuing to read them. After all, you have many other things you should be doing. Who's paying you to waste this time.

Think of them merely as actors on a paper stage, in a performance devoid of content yet rich in form. That being the case, there is really no point in your continuing to read them. After all, you have many other things you should be doing. Who's paying you to waste this time.

We also created posters designed to let people take and share selfies of their unique identity. The results were outstanding. We achieved seven times the campaign KPIs which made Show Your Color Beats and Apple's most successful ever campaign in Asia.

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Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

The Film

The Film

The Film

Beats' most succesful
campaign in Asia.

Beats' most succesful
campaign in Asia.

Beats' most succesful
campaign in Asia.

Beats' most succesful campaign in Asia.

Case Study

Case Study

Case Study
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Credits

Credits

Credits

Associate Creative Director
Kim Jerbo
Executive Creative Director
Rodrigo Sobral
Group Creative Director
Phil Haworth

Associate Creative Director
Kim Jerbo
Executive Creative Director
Rodrigo Sobral
Group Creative Director
Phil Haworth

Associate Creative Director
Kim Jerbo
Executive Creative Director
Rodrigo Sobral
Group Creative Director
Phil Haworth

Copywriter
Jason Hynes
Art Director

Enric Soldevila
Designer
Mike Yee

Copywriter
Jason Hynes
Art Director

Enric Soldevila
Designer
Mike Yee

Copywriter
Jason Hynes
Art Director
Enric Soldevila
Designer
Mike Yee

Copywriter
Jason Hynes
Art Director
Enric Soldevila
Designer
Mike Yee

Account Services Manager
Kenwyn Forgenie
Executive Producer
Jon Hingston
Producer
Binbin Zhu, Yas Osawa

Account Services Manager
Kenwyn Forgenie
Executive Producer
Jon Hingston
Producer
Binbin Zhu, Yas Osawa

Account Services Manager
Kenwyn Forgenie
Executive Producer
Jon Hingston
Producer
Binbin Zhu, Yas Osawa

Account Services Manager
Kenwyn Forgenie
Executive Producer
Jon Hingston
Producer
Binbin Zhu, Yas Osawa

All work © 2018 rodrigosobral.com. Good Vibes Only.

All work © 2018 rodrigosobral.com. 
Good Vibes Only.