The Game
Before The Game
Beats By Dr. Dre
"The Biggest and Most Successful Campaign in Our History". Mark Parker, Nike CEO.
"The Biggest and Most Successful Campaign in Our History".
Mark Parker, Nike CEO.
"The Biggest and Most Successful Campaign in Our History". Mark Parker, Nike CEO.
"The Biggest and Most Successful Campaign in Our History". Mark Parker, Nike CEO.
How could Nike dominate the world’s biggest football tournament without being an official sponsor? Our goal was to weave the brand into the conversations around the World Cup and build a new football community for fans. ‘Write the Future’ was more than an epic film, it was a digital platform to help and inspire fans around the world to become better footballers. It all started a year before the tournament with the launch of NikeFootball Facebook channel, a constant stream of product innovation and content.
How could Nike dominate the world’s biggest football tournament without being an official sponsor? Our goal was to weave the brand into the conversations around the World Cup and build a new football community for fans. ‘Write the Future’ was more than an epic film, it was a digital platform to help and inspire fans around the world to become better footballers. It all started a year before the tournament with the launch of NikeFootball Facebook channel, a constant stream of product innovation and content.
How could Nike dominate the world’s biggest football tournament without being an official sponsor? Our goal was to weave the brand into the conversations around the World Cup and build a new football community for fans. ‘Write the Future’ was more than an epic film, it was a digital platform to help and inspire fans around the world to become better footballers. It all started a year before the tournament with the launch of NikeFootball Facebook channel, a constant stream of product innovation and content.
Then, we unveiled a world's first service concept ⏤ we connected Nike Football boots to a digital coaching experience called Nike Football+. The service bridged the gap between physical and digital world to help fans improve their game and inspire them through innovation. Nike Football+ brought pro drills, training programs and tests created by the world’s greatest teams and coaches, straight to mobile and desktop.
Then, we unveiled a world's first service concept ⏤ we connected Nike Football boots to a digital coaching experience called Nike Football+. The service bridged the gap between physical and digital world to help fans improve their game and inspire them through innovation. Nike Football+ brought pro drills, training programs and tests created by the world’s greatest teams and coaches, straight to mobile and desktop.
Then, we unveiled a world's first service concept ⏤ we connected Nike Football boots to a digital coaching experience called Nike Football+. The service bridged the gap between physical and digital world to help fans improve their game and inspire them through innovation. Nike Football+ brought pro drills, training programs and tests created by the world’s greatest teams and coaches, straight to mobile and desktop.
We also enable fans to write their own future through the Chance ⏤ a global recruitment competition to find world's best youth players, and showcase them to scouts looking for the next big thing. On the back of the campaign, orders for Nike Products Were Up 7% globally, and NikeFootball became the most shared brand in 2010.
We also enable fans to write their own future through the Chance ⏤ a global recruitment competition to find world's best youth players, and showcase them to scouts looking for the next big thing. On the back of the campaign, orders for Nike Products Were Up 7% globally, and NikeFootball became the most shared brand in 2010.
We also enable fans to write their own future through the Chance ⏤ a global recruitment competition to find world's best youth players, and showcase them to scouts looking for the next big thing. On the back of the campaign, orders for Nike Products Were Up 7% globally, and NikeFootball became the most shared brand in 2010.
World's Most Shared Brand in 2010.
World's Most Shared Brand in 2010.
World's Most Shared
Brand in 2010.
World's Most Shared
Brand in 2010.
Case Study
Case Study
Case Study
"Companies Who Want to Win
with Social Media Should Take Note.""
"Companies Who Want to Win
with Social Media Should Take Note."
"Companies Who Want to Win
with Social Media Should Take Note."
"Companies Who Want to Win
with Social Media Should Take Note."
"Companies Who Want to
Win with Social Media
Should Take Note."
Harvard Business Review.
Harvard Business Review.
Harvard Business Review.
Harvard Business Review.
Credits AKQA - Digital Campaign, Social, Product & Service Design
Credits
Credits AKQA
Digital Campaign, Social, Product & Service Design
Group Creative Director
Duan Evans
Associate Creative Director
Rodrigo Sobral, Simon Schmit
Art Director
Rodrigo Sobral
Group Creative Director
Duan Evans
Associate Creative Director
Rodrigo Sobral, Simon Schmit
Art Director
Rodrigo Sobral
Group Creative Director
Duan Evans
Associate Creative Director
Rodrigo Sobral, Simon Schmit
Art Director
Rodrigo Sobral
UI & XD
Rodrigo Sobral
Copywriter
Nat Cantor
Designer
Stefan Kostov, Ignacio Gonzalez, Gustav Arnetz
UI & XD
Rodrigo Sobral
Copywriter
Nat Cantor
Designer
Stefan Kostov, Ignacio Gonzalez, Gustav Arnetz
UI & XD
Rodrigo Sobral
Copywriter
Nat Cantor
Designer
Stefan Kostov, Ignacio Gonzalez, Gustav Arnetz
Project Manager
Joel Godfrey
Client Partner
Geoff Northcott
Account Director
Jo Holdsworth
Project Manager
Joel Godfrey
Client Partner
Geoff Northcott
Account Director
Jo Holdsworth
Project Manager
Joel Godfrey
Client Partner
Geoff Northcott
Account Director
Jo Holdsworth
Credits W+K - Film & ATL Campaign
Credits
Credits W+K
Film & ATL Campaign
Film Director
Alejandro Gonzalez Inarritu
Executive Creative Director
Jeff Kling
Creative Director
Mark Bernath, Eric Quennoy
Copywriter
Stuart Harkness
Art Director
Freddie Powell
Film Director
Alejandro Gonzalez Inarritu
Executive Creative Director
Jeff Kling
Creative Director
Mark Bernath, Eric Quennoy
Copywriter
Stuart Harkness
Art Director
Freddie Powell
Film Director
Alejandro Gonzalez Inarritu
Executive Creative Director
Jeff Kling
Creative Director
Mark Bernath, Eric Quennoy
Copywriter
Stuart Harkness
Art Director
Freddie Powell
Head of Broadcast
Erik Verheijen
Strategic Planner
Dan Hill
Executive Producer
Jani Guest
Producer
Elissa Singstock
Producer
Olivier Klonhammer
Head of Broadcast
Erik Verheijen
Strategic Planner
Dan Hill
Executive Producer
Jani Guest
Producer
Elissa Singstock
Producer
Olivier Klonhammer
Head of Broadcast
Erik Verheijen
Strategic Planner
Dan Hill
Executive Producer
Jani Guest
Producer
Elissa Singstock
Producer
Olivier Klonhammer
Executive Producer
Richard Packer
Executive Producer
Dave Morrison
Line Producer
Dom Freeman
Line Producer
Dougal Meese
Executive Producer
Richard Packer
Executive Producer
Dave Morrison
Line Producer
Dom Freeman
Line Producer
Dougal Meese
Executive Producer
Richard Packer
Executive Producer
Dave Morrison
Line Producer
Dom Freeman
Line Producer
Dougal Meese
All work © 2018 rodrigosobral.com. Good Vibes Only.
All work © 2018 rodrigosobral.com.
Good Vibes Only.