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Google's Most Succesful Campaign to Date

Google's Most Successful Campaign to Date

Every December brands and media publish their review of the year. But it's always the same - a recap of the biggest events. For Google, we wanted to tell an entirely different and never-seen-before story. Reminding people of the amazing role Google plays in our lives. In 2014 the world searched trillions of times for everything and anything. The things we search for say a lot about us. This is the story we told. We tracked billions of lines of data identifying spikes, making striking comparisons and uncovering traces of emotion.

Every December brands and media publish their review of the year. But it's always the same - a recap of the biggest events. For Google, we wanted to tell an entirely different and never-seen-before story. Reminding people of the amazing role Google plays in our lives.

In 2014 the world searched trillions of times for everything and anything. The things we search for say a lot about us. This is the story we told. We tracked billions of lines of data identifying spikes, making striking comparisons and uncovering traces of emotion. This data showed us just how powerful search could be.

Every December brands and media publish their review of the year. But it's always the same - a recap of the biggest events. For Google, we wanted to tell an entirely different and never-seen-before story. Reminding people of the amazing role Google plays in our lives.

In 2014 the world searched trillions of times for everything and anything. The things we search for say a lot about us. This is the story we told. We tracked billions of lines of data identifying spikes, making striking comparisons and uncovering traces of emotion. This data showed us just how powerful search could be.

This data showed us just how powerful search could be. From heroes to headlines and from memes to everyday life our Year In Search campaign took shape. Our launch film hit 30 million views in the first month. Our search stories were told across multiple channels and media - from social to print and from outdoor to PR. They invited people to explore, discover and reflect in multiple languages and on any device. They were even featured in a booklet for the New York Times. Within days the biggest names in popular culture

From heroes to headlines and from memes to everyday life our Year In Search campaign took shape. Our launch film hit 30 million views in the first month. Our search stories were told across multiple channels and media - from social to print and from outdoor to PR. They invited people to explore, discover and reflect in multiple languages and on any device. They were even featured in a booklet for the New York Times.

Within days the biggest names in popular culture were sharing our search stories. Journalist around the world use the unique campaign insights and data to add depth to their reports.

From heroes to headlines and from memes to everyday life our Year In Search campaign took shape. Our launch film hit 30 million views in the first month. Our search stories were told across multiple channels and media - from social to print and from outdoor to PR. They invited people to explore, discover and reflect in multiple languages and on any device. They were even featured in a booklet for the New York Times.

Within days the biggest names in popular culture were sharing our search stories. Journalist around the world use the unique campaign insights and data to add depth to their reports.

were sharing our search stories. Journalist around the world use the unique campaign insights and data to add depth to their reports. Our stories were also picked up by the 'Elders React' YouTube channel and watched by more than 3.1M people. As 2014 due to a close, we created a monument to the year at Times Square that touched the hearts of millions of Newyorkers. A data-driven snapshot of humanity. Reconnecting people with the wonder of search and making our campaign the most successful Google has ever done.

Our stories were also picked up by the 'Elders React' YouTube channel and watched by more than 3.1M people. As 2014 due to a close, we created a monument to the year at Times Square that touched the hearts of millions of Newyorkers. A data-driven snapshot of humanity. Reconnecting people with the wonder of search and making our campaign the most successful Google has ever done.