First Brand to Send a Person to Space

First Brand to Send a Person to Space

First Brand to Send a Person to Space

DBAs, or database administrators, are responsible for keeping our data flowing. Our lives literally depend on DBAs: they look after everything from the Internet to our medical records. But this responsibility is a burden. DBAs are tied into their servers, on-call 24/7. That’s where Red Gate comes in. This UK software company creates tools that liberate DBAs so they can work from anywhere.

DBAs, or database administrators, are responsible for keeping our data flowing. Our lives literally depend on DBAs: they look after everything from the Internet to our medical records. But this responsibility is a burden. DBAs are tied into their servers, on-call 24/7. That’s where Red Gate comes in. This UK software company creates tools that liberate DBAs so they can work from anywhere.

DBAs, or database administrators, are responsible for keeping our data flowing. Our lives literally depend on DBAs: they look after everything from the Internet to our medical records. But this responsibility is a burden. DBAs are tied into their servers, on-call 24/7. That’s where Red Gate comes in. This UK software company creates tools that liberate DBAs so they can work from anywhere.

Our task was to get DBAs to talk about and try this revolutionary new software. Red Gate Software liberates DBAs from the server room. So we gave one lucky DBA the ultimate experience of liberation:

 A trip to Space. To get there, they needed to win a competition like no other. A 14-part sci-fi, broadcast on the web. At the end of each episode, DBA’s answered a question or

Our task was to get DBAs to talk about and try this revolutionary new software. Red Gate Software liberates DBAs from the server room. So we gave one lucky DBA the ultimate experience of liberation:

 A trip to Space. To get there, they needed to win a competition like no other. A 14-part sci-fi, broadcast on the web. At the end of each episode, DBA’s answered a question or completed a challenge using Red Gate software.

Our task was to get DBAs to talk about and try this revolutionary new software. Red Gate Software liberates DBAs from the server room. So we gave one lucky DBA the ultimate experience of liberation:

 A trip to Space. To get there, they needed to win a competition like no other. A 14-part sci-fi, broadcast on the web. At the end of each episode, DBA’s answered a question or completed a challenge using Red Gate software.

completed a challenge using Red Gate software. People then voted for the final winner. The campaign set a new a marketing benchmark for the sector. Over 100,000 people from 179 countries played the game. One in every five players downloaded the software. RedGate had 350% increase on Twitter following and was mentioned over 2.1M times across the web.

People then voted for the final winner. The campaign set a new a marketing benchmark for the sector. Over 100,000 people from 179 countries played the game. One in every five players downloaded the software. RedGate had 350% increase on Twitter following and was mentioned over 2.1M times across the web.

People then voted for the final winner. The campaign set a new a marketing benchmark for the sector. Over 100,000 people from 179 countries played the game. One in every five players downloaded the software. RedGate had 350% increase on Twitter following and was mentioned over 2.1M times across the web.

Credits

Credits

Credits

Film Director
William McGregor 
Creative Director
Rodrigo Sobral 
Project Director
Joel Godfrey 
Creatives
Haydn Kerr, Nick Morland 
Copywriter
Haydn Kerr, Dave Best, Tom Russell, Brian Harris 
Art Director
Rodrigo Sobral 
Designer
Rob Rostek, Ana Charity 

Film Director
William McGregor 
Creative Director
Rodrigo Sobral 
Project Director
Joel Godfrey 
Creatives
Haydn Kerr, Nick Morland 
Copywriter
Haydn Kerr, Dave Best, Tom Russell, Brian Harris 
Art Director
Rodrigo Sobral 
Designer
Rob Rostek, Ana Charity 

Film Director
William McGregor 
Creative Director
Rodrigo Sobral 
Project Director
Joel Godfrey 
Creatives
Haydn Kerr, Nick Morland 
Copywriter
Haydn Kerr, Dave Best, Tom Russell, Brian Harris 
Art Director
Rodrigo Sobral 
Designer
Rob Rostek, Ana Charity 

Contact

[email protected]

Contact

[email protected]

Contact

[email protected]

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Behance

Social

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Twitter
Behance

Social

Linkedin
Instagram
Twitter
Behance