Nike OnDemand – Rodrigo Sobral

The Game
Before The Game

Beats By Dr. Dre

Crush Your Goals and Connect with Nike Like Never Before

Crush Your Goals and Connect with Nike
Like Never Before

In 2006 Nike launched Nike+ which kick-started a sports tracking movement, and since then, with apps and wearables, Nike has gathered possibly the richest set of athlete data on the planet. And yet some German athletes are strangers to the brand. Our challenge in 2016 was clear. How can Nike win the hearts of athletes in a country dominated by Adidas? Our idea was simple. Help them crush their goals, whatever they are - from running marathons, cycling through the Alpes or smashing their PB.

In 2006 Nike launched Nike+ which kick-started a sports tracking movement, and since then, with apps and wearables, Nike has gathered possibly the richest set of athlete data on the planet. And yet some German athletes are strangers to the brand.

Our challenge in 2016 was clear. How can Nike win the hearts of athletes in a country dominated by Adidas?

Our idea was simple. Help them crush their goals, whatever they are - from running marathons, cycling through the Alpes or smashing their PB.

In 2006 Nike launched Nike+ which kick-started a sports tracking movement, and since then, with apps and wearables, Nike has gathered possibly the richest set of athlete data on the planet. And yet some German athletes are strangers to the brand.

Our challenge in 2016 was clear. How can Nike win the hearts of athletes in a country dominated by Adidas?

Our idea was simple. Help them crush their goals, whatever they are - from running marathons, cycling through the Alpes or smashing their PB.

So we created Nike On Demand - world’s first universal personal trainer, bringing bespoke data-driven inspiration and innovation to every athlete, via 1:1 messaging and transforming Nike from a brand into a friend. A human-driven 1:1 service on WhatsApp that keeps athletes engaged, focused on their goals, and connected with the best of Nike - from one-on-one training with professional athletes to VIP access to sold-out Nike experiences.

So we created Nike On Demand - world’s first universal personal trainer, bringing bespoke data-driven inspiration and innovation to every athlete, via 1:1 messaging and transforming Nike from a brand into a friend.

A human-driven 1:1 service on WhatsApp that keeps athletes engaged, focused on their goals, and connected with the best of Nike - from one-on-one training with professional athletes to VIP access to sold-out Nike experiences

So we created Nike On Demand - world’s first universal personal trainer, bringing bespoke data-driven inspiration and innovation to every athlete, via 1:1 messaging and transforming Nike from a brand into a friend.

A human-driven 1:1 service on WhatsApp that keeps athletes engaged, focused on their goals, and connected with the best of Nike - from one-on-one training with professional athletes to VIP access to sold-out Nike experiences.

Nike On Demand served bespoke training plans, personal advice from elite coaches and athletes, meaningful reminders, and personal congratulations when users achieved their goals. Over six weeks, Nike On Demand enabled 240 athletes in Germany to take their game to the next level, with over 22K messages exchanged. 83% of these athletes would recommend Nike On Demand to a friend. 81% said they wanted to keep using the service.

Nike On Demand served bespoke training plans, personal advice from elite coaches and athletes, meaningful reminders, and personal congratulations when users achieved their goals.

Over six weeks, Nike On Demand enabled 240 athletes in Germany to take their game to the next level, with over 22K messages exchanged. 83% of these athletes would recommend Nike On Demand to a friend. 81% said they wanted to keep using the service.

Nike On Demand served bespoke training plans, personal advice from elite coaches and athletes, meaningful reminders, and personal congratulations when users achieved their goals.

Over six weeks, Nike On Demand enabled 240 athletes in Germany to take their game to the next level, with over 22K messages exchanged. 83% of these athletes would recommend Nike On Demand to a friend. 81% said they wanted to keep using the service.