“I think This is Probably Our Best Work.” Omar Johnson. Beats CMO.

“I think This is Probably Our Best Work.”
Omar Johnson. Beats CMO.

“I think This is Probably Our Best Work.” Omar Johnson. Beats CMO.

To capitalize on the year’s biggest sporting event and extend the reach of Beats to new audiences, we created an integrated campaign around the Rugby World Cup. ‘The Game Starts Here’ tells the pregame stories of three of rugby’s biggest athletes.

To capitalize on the year’s biggest sporting event and extend the reach of Beats to new audiences, we created an integrated campaign around the Rugby World Cup. ‘The Game Starts Here’ tells the pregame stories of three of rugby’s biggest athletes.

To capitalise on the year’s biggest sporting event and extend the reach of Beats to new audiences, we created an integrated campaign around the Rugby World Cup. ‘The Game Starts Here’ tells the pregame stories of three of rugby’s most prominent athletes.

For these athletes, the path to victory begins months before the tournament. They use Beats to prepare themselves mentally and physically to perform on the world stage. The campaign includes TV commercials, online films, print, OOH and on-the-ground activations.

For these athletes, the path to victory begins months before the tournament. They use Beats to prepare themselves mentally and physically to perform on the world stage. The campaign includes TV commercials, online films, print, OOH and on-the-ground activations.

For these athletes, the path to victory begins months before the tournament. They use Beats to prepare themselves mentally and physically to perform on the world stage. The campaign includes TV commercials, online films, print, OOH and on-the-ground activations.

We also created content – like a cooking show for Sébastien Chabal – that reacted to the tournament’s biggest moments. The campaign generated 25% Ecom sales increase, PR reach of 663 million, and over 100 million total content views.

We also created content – like a cooking show for Sébastien Chabal – that reacted to the tournament’s biggest moments. The campaign generated 25% Ecom sales increase, PR reach of 663 million, and over 100 million total content views.

We also created content – like a cooking show for Sébastien Chabal – that reacted to the tournament’s biggest moments. The campaign generated 25% Ecom sales increase, PR reach of 663 million, and over 100 million total content views.

Case Study

Case Study

Case Study

Richie McCaw's Film

Richie McCaw's Film

Richie McCaw's Film

Credits

Credits

Credits

Film Directors
Jonathan, Josh Baker and Andre Stringer
Executive Creative Director
Rodrigo Sobral
Creative Director
Edwin Latchford, Ciaran McCarthy

Film Directors
Jonathan, Josh Baker and Andre Stringer
Executive Creative Director
Rodrigo Sobral
Creative Directors
Edwin Latchford, Ciaran McCarthy

Film Directors
Jonathan, Josh Baker and Andre Stringer
Executive Creative Director
Rodrigo Sobral
Creative Directors
Edwin Latchford, Ciaran McCarthy

Contact

[email protected]

Contact

[email protected]

Contact

[email protected]

Social

Linkedin
Instagram
Twitter
Behance

Social

Linkedin
Instagram
Twitter
Behance

Social

Linkedin
Instagram
Twitter
Behance