The Game
Before The Game

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NWTF_Header

"The Biggest and Most Successful Campaign in Our History". Mark Parker, Nike CEO.

"The Biggest and Most Successful Campaign in Our History". 
Mark Parker, Nike CEO.

"The Biggest and Most Successful Campaign in Our History". Mark Parker, Nike CEO.

"The Biggest and Most Successful Campaign in Our History". Mark Parker, Nike CEO.

How could Nike dominate the world’s biggest football tournament without being an official sponsor? Our goal was to weave the brand into the conversations around the World Cup and build a new football community for fans. ‘Write the Future’ was more than an epic film, it was a digital platform to help and inspire fans around the world to become better footballers. It all started a year before the tournament with the launch of NikeFootball Facebook channel, a constant stream of product innovation and content.

How could Nike dominate the world’s biggest football tournament without being an official sponsor? Our goal was to weave the brand into the conversations around the World Cup and build a new football community for fans. ‘Write the Future’ was more than an epic film, it was a digital platform to help and inspire fans around the world to become better footballers. It all started a year before the tournament with the launch of NikeFootball Facebook channel, a constant stream of product innovation and content.

How could Nike dominate the world’s biggest football tournament without being an official sponsor? Our goal was to weave the brand into the conversations around the World Cup and build a new football community for fans. ‘Write the Future’ was more than an epic film, it was a digital platform to help and inspire fans around the world to become better footballers. It all started a year before the tournament with the launch of NikeFootball Facebook channel, a constant stream of product innovation and content.

Then, we unveiled a world's first service concept ⏤ we connected Nike Football boots to a digital coaching experience called Nike Football+. The service bridged the gap between physical and digital world to help fans improve their game and inspire them through innovation. Nike Football+ brought pro drills, training programs and tests created by the world’s greatest teams and coaches, straight to mobile and desktop.

Then, we unveiled a world's first service concept ⏤ we connected Nike Football boots to a digital coaching experience called Nike Football+. The service bridged the gap between physical and digital world to help fans improve their game and inspire them through innovation. Nike Football+ brought pro drills, training programs and tests created by the world’s greatest teams and coaches, straight to mobile and desktop.

Then, we unveiled a world's first service concept ⏤ we connected Nike Football boots to a digital coaching experience called Nike Football+. The service bridged the gap between physical and digital world to help fans improve their game and inspire them through innovation. Nike Football+ brought pro drills, training programs and tests created by the world’s greatest teams and coaches, straight to mobile and desktop.

We also enable fans to write their own future through the Chance ⏤ a global recruitment competition to find world's best youth players, and showcase them to scouts looking for the next big thing. On the back of the campaign, orders for Nike Products Were Up 7% globally, and NikeFootball became the most shared brand in 2010.

We also enable fans to write their own future through the Chance ⏤ a global recruitment competition to find world's best youth players, and showcase them to scouts looking for the next big thing. On the back of the campaign, orders for Nike Products Were Up 7% globally, and NikeFootball became the most shared brand in 2010.

We also enable fans to write their own future through the Chance ⏤ a global recruitment competition to find world's best youth players, and showcase them to scouts looking for the next big thing. On the back of the campaign, orders for Nike Products Were Up 7% globally, and NikeFootball became the most shared brand in 2010.

WTF2_Awards

World's Most Shared Brand in 2010.

World's Most Shared Brand in 2010.

World's Most Shared
Brand in 2010.

World's Most Shared
Brand in 2010.

Case Study

Case Study

Case Study

"Companies Who Want to Win
with Social Media Should Take Note.""

"Companies Who Want to Win
with Social Media Should Take Note."

"Companies Who Want to Win
with Social Media Should Take Note."

"Companies Who Want to Win
with Social Media Should Take Note."

"Companies Who Want to
Win with Social Media
Should Take Note."

Harvard Business Review.

Harvard Business Review.

Harvard Business Review.

Harvard Business Review.

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Credits AKQA - Digital Campaign, Social, Product & Service Design

Credits

Credits AKQA
Digital Campaign, Social, Product & Service Design

Group Creative Director
Duan Evans
Associate Creative Director
Rodrigo Sobral, Simon Schmit
Art Director
Rodrigo Sobral

Group Creative Director
Duan Evans
Associate Creative Director
Rodrigo Sobral, Simon Schmit
Art Director
Rodrigo Sobral

Group Creative Director
Duan Evans
Associate Creative Director
Rodrigo Sobral, Simon Schmit
Art Director
Rodrigo Sobral

UI & XD
Rodrigo Sobral
Copywriter
Nat Cantor
Designer
Stefan Kostov, Ignacio Gonzalez, Gustav Arnetz

UI & XD
Rodrigo Sobral
Copywriter
Nat Cantor
Designer
Stefan Kostov, Ignacio Gonzalez, Gustav Arnetz

UI & XD
Rodrigo Sobral
Copywriter
Nat Cantor
Designer
Stefan Kostov, Ignacio Gonzalez, Gustav Arnetz

Project Manager
Joel Godfrey
Client Partner
Geoff Northcott 
Account Director
Jo Holdsworth 

Project Manager
Joel Godfrey
Client Partner
Geoff Northcott 
Account Director
Jo Holdsworth 

Project Manager
Joel Godfrey
Client Partner
Geoff Northcott 
Account Director
Jo Holdsworth 

Credits W+K - Film & ATL Campaign

Credits

Credits W+K
Film & ATL Campaign

Film Director
Alejandro Gonzalez Inarritu
Executive Creative Director

Jeff Kling
Creative Director
Mark Bernath, Eric Quennoy
Copywriter
Stuart Harkness
Art Director
Freddie Powell

Film Director
Alejandro Gonzalez Inarritu
Executive Creative Director
Jeff Kling
Creative Director
Mark Bernath, Eric Quennoy
Copywriter
Stuart Harkness
Art Director
Freddie Powell

Film Director
Alejandro Gonzalez Inarritu
Executive Creative Director
Jeff Kling
Creative Director
Mark Bernath, Eric Quennoy
Copywriter
Stuart Harkness
Art Director
Freddie Powell

Head of Broadcast
Erik Verheijen
Strategic Planner
Dan Hill
Executive Producer
Jani Guest
Producer
Elissa Singstock
Producer
Olivier Klonhammer

Head of Broadcast
Erik Verheijen
Strategic Planner
Dan Hill
Executive Producer
Jani Guest
Producer
Elissa Singstock
Producer
Olivier Klonhammer

Head of Broadcast
Erik Verheijen
Strategic Planner
Dan Hill
Executive Producer
Jani Guest
Producer
Elissa Singstock
Producer
Olivier Klonhammer

Executive Producer
Richard Packer
Executive Producer
Dave Morrison
Line Producer
Dom Freeman
Line Producer
Dougal Meese

Executive Producer
Richard Packer
Executive Producer
Dave Morrison
Line Producer
Dom Freeman
Line Producer
Dougal Meese

Executive Producer
Richard Packer
Executive Producer
Dave Morrison
Line Producer
Dom Freeman
Line Producer
Dougal Meese

All work © 2018 rodrigosobral.com. Good Vibes Only.

All work © 2018 rodrigosobral.com. 
Good Vibes Only.