The Game
Before The Game

Beats By Dr. Dre

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“I think This is Probably Our Best Work.” Omar Johnson. Beats CMO.

“I think This is Probably Our Best Work.”
Omar Johnson. Beats CMO.

“I think This is Probably Our Best Work.” Omar Johnson. Beats CMO.

To capitalize on the year’s biggest sporting event and extend the reach of Beats to new audiences, we created an integrated campaign around the Rugby World Cup. ‘The Game Starts Here’ tells the pregame stories of three of rugby’s biggest athletes.

To capitalize on the year’s biggest sporting event and extend the reach of Beats to new audiences, we created an integrated campaign around the Rugby World Cup. ‘The Game Starts Here’ tells the pregame stories of three of rugby’s biggest athletes.

To capitalise on the year’s biggest sporting event and extend the reach of Beats to new audiences, we created an integrated campaign around the Rugby World Cup. ‘The Game Starts Here’ tells the pregame stories of three of rugby’s most prominent athletes.

For these athletes, the path to victory begins months before the tournament. They use Beats to prepare themselves mentally and physically to perform on the world stage. The campaign includes TV commercials, online films, print, OOH and on-the-ground activations.

For these athletes, the path to victory begins months before the tournament. They use Beats to prepare themselves mentally and physically to perform on the world stage. The campaign includes TV commercials, online films, print, OOH and on-the-ground activations.

For these athletes, the path to victory begins months before the tournament. They use Beats to prepare themselves mentally and physically to perform on the world stage. The campaign includes TV commercials, online films, print, OOH and on-the-ground activations.

We also created content – like a cooking show for Sébastien Chabal – that reacted to the tournament’s biggest moments. The campaign generated 25% Ecom sales increase, PR reach of 663 million, and over 100 million total content views.

We also created content – like a cooking show for Sébastien Chabal – that reacted to the tournament’s biggest moments. The campaign generated 25% Ecom sales increase, PR reach of 663 million, and over 100 million total content views.

We also created content – like a cooking show for Sébastien Chabal – that reacted to the tournament’s biggest moments. The campaign generated 25% Ecom sales increase, PR reach of 663 million, and over 100 million total content views.

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Case Study

Case Study

Case Study

25% Online Sales Increase.

25% Online Sales Increase.

25% Online Sales Increase.

25% Online Sales Increase.

Richie McCaw's Film

Richie McCaw's Film

Richie McCaw's Film

Wesley Fofana's Film

Wesley Fofana's Film

Wesley Fofana's Film

Wesley Fofana's Film

Chris Robshaw's Film

Chris Robshaw's Film

Chris Robshaw's Film

Chris Robshaw's Film

Sébastien Chabal Cooking Show - Ep3

Sébastien Chabal Cooking Show - Ep3

Sébastien Chabal Cooking Show

Sébastien Chabal Cooking Show - Ep3

Sébastien Chabal Cooking Show - Ep3

Over 100 Million Total Views.

Over 100 Million Total Views.

Over 100 Million Total Views.

Over 100 Million Total Views.

Over 100 Million Total Views.

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Credits

Credits

Credits

Film Directors
Jonathan, Josh Baker and Andre Stringer
Executive Creative Director
Rodrigo Sobral
Creative Director
Edwin Latchford, Ciaran McCarthy

Film Directors
Jonathan, Josh Baker and Andre Stringer
Executive Creative Director
Rodrigo Sobral
Creative Directors
Edwin Latchford, Ciaran McCarthy

Film Directors
Jonathan, Josh Baker and Andre Stringer
Executive Creative Director
Rodrigo Sobral
Creative Directors
Edwin Latchford, Ciaran McCarthy

Creatives
Jason Hynes, Thibault Michal, George Gremin, Diogo Barroso, Charlie Moreton, Vanya Beloborodov, Luke Bartley
Designers
Ned Karlovich, Cris Mascort, Ben Minton, Steve Judd, Andre Beato

Creatives
Jason Hynes, Thibault Michal, George Gremin, Diogo Barroso, Charlie Moreton, Vanya Beloborodov, Luke Bartley
Designers
Ned Karlovich, Cris Mascort, Ben Minton, Steve Judd, Andre Beato

Creatives
Jason Hynes, Thibault Michal, George Gremin, Diogo Barroso, Charlie Moreton, Vanya Beloborodov, Luke Bartley
Designers
Ned Karlovich, Cris Mascort, Ben Minton, Steve Judd, Andre Beato

Creatives
Jason Hynes, Thibault Michal, George Gremin, Diogo Barroso, Charlie Moreton, Vanya Beloborodov, Luke Bartley
Designers
Ned Karlovich, Cris Mascort, Ben Minton, Steve Judd, Andre Beato

Strategy
Stephen Pirrie, James Filmer
Producers
Ana Julfayan, Alli Maxwell, Susan Applegate, Ben Young, Claire Horn
Account Services
Claudia de Olivero

Strategy
Stephen Pirrie, James Filmer
Producers
Ana Julfayan, Alli Maxwell, Susan Applegate, Ben Young, Claire Horn
Account Services
Claudia de Olivero

Strategy
Stephen Pirrie, James Filmer
Producers
Ana Julfayan, Alli Maxwell, Susan Applegate, Ben Young, Claire Horn
Account Services
Claudia de Olivero

Strategy
Stephen Pirrie, James Filmer
Producers
Ana Julfayan, Alli Maxwell, Susan Applegate, Ben Young, Claire Horn
Account Services
Claudia de Olivero

All work © 2018 rodrigosobral.com. Good Vibes Only.

All work © 2018 rodrigosobral.com. 
Good Vibes Only.