The Game
Before The Game
Beats By Dr. Dre
It all started with ABSOLUT BLANK – a creative movement that invited renowned artists around the world to express their creativity on a blank canvas in the shape of the iconic ABSOLUT bottle. The campaign was a huge success, and for that reason, ABSOLUT wanted to develop it further for their London audience.
It all started with ABSOLUT BLANK – a creative movement that invited renowned artists around the world to express their creativity on a blank canvas in the shape of the iconic ABSOLUT bottle. The campaign was a huge success, and for that reason, ABSOLUT wanted to develop it further for their London audience.
It all started with ABSOLUT BLANK – a creative movement that invited renowned artists around the world to express their creativity on a blank canvas in the shape of the iconic ABSOLUT bottle. The campaign was a huge success, and for that reason, ABSOLUT wanted to develop it further for their London audience.
So, we created the ABSOLUT BLANK LIVE - a campaign and interactive installation that enabled people to paint the ABSOLUT bottle with their dance moves. The way it worked was simple. They'd step inside the custom-built ABSOLUT pod, dance to their favourite tune and their moves were transformed into video art and
So, we created the ABSOLUT BLANK LIVE - a campaign and interactive installation that enabled people to paint the ABSOLUT bottle with their dance moves. The way it worked was simple. They'd step inside the custom-built ABSOLUT pod, dance to their favourite tune and their moves were transformed into video art and sent directly to their phones.
So, we created the ABSOLUT BLANK LIVE - a campaign and interactive installation that enabled people to paint the ABSOLUT bottle with their dance moves. The way it worked was simple. They'd step inside the custom-built ABSOLUT pod, dance to their favourite tune and their moves were transformed into video art and sent directly to their phones.
sent directly to their phones. The best videos captured across all the ABSOLUT BLANK Live events were mixed into a live audio-visual set by DJ Jamie XX, at a finale party in London’s Shoreditch.
The best videos captured across all the ABSOLUT BLANK Live events were mixed into a live audio-visual set by DJ Jamie XX, at a finale party in London’s Shoreditch.
The best videos captured across all the ABSOLUT BLANK Live events were mixed into a live audio-visual set by DJ Jamie XX, at a finale party in London’s Shoreditch.
World's First Dance Activated Video Art.
Film Director
Saam Farahmand
Creative Director
Rodrigo Sobral
Project Director
Joel Godfrey
Copywriter
Haydn Kerr
Film Director
Saam Farahmand
Creative Director
Rodrigo Sobral
Project Director
Joel Godfrey
Copywriter
Haydn Kerr
Film Director
Saam Farahmand
Creative Director
Rodrigo Sobral
Project Director
Joel Godfrey
Copywriter
Haydn Kerr
Art Director
Rodrigo Sobral
Designer
Ross Urien, Adam Brandon, Dhani Sutanto,
Creative Technologist
Hai Nguyen
Developer
Patrick Lock, Marcin Dominas
Art Director
Rodrigo Sobral
Designer
Ross Urien, Adam Brandon, Dhani Sutanto,
Creative Technologist
Hai Nguyen
Developer
Patrick Lock, Marcin Dominas
Art Director
Rodrigo Sobral
Designer
Ross Urien, Adam Brandon, Dhani Sutanto,
Creative Technologist
Hai Nguyen
Developer
Patrick Lock, Marcin Dominas
Art Director
Rodrigo Sobral
Designer
Ross Urien, Adam Brandon, Dhani Sutanto,
Creative Technologist
Hai Nguyen
Developer
Patrick Lock, Marcin Dominas
Art Director
Rodrigo Sobral
Designer
Ross Urien, Adam Brandon, Dhani Sutanto,
Creative Technologist
Hai Nguyen
Developer
Patrick Lock, Marcin Dominas
Technical Manager
Tony Volpe
Producer
Rahel Makonnen
AE artists
Oliver Harris
Technical Manager
Tony Volpe
Producer
Rahel Makonnen
AE artists
Oliver Harris
Technical Manager
Tony Volpe
Producer
Rahel Makonnen
AE artists
Oliver Harris
Technical Manager
Tony Volpe
Producer
Rahel Makonnen
AE artists
Oliver Harris
Technical Manager
Tony Volpe
Producer
Rahel Makonnen
AE artists
Oliver Harris
All work © 2018 rodrigosobral.com. Good Vibes Only.
All work © 2018 rodrigosobral.com.
Good Vibes Only.