The Game
Before The Game
Beats By Dr. Dre
World's First 3D Integrated Campaign
World's First 3D Integrated Campaign
World's First 3D Integrated Campaign
The Audi A8L is the most luxurious sedan Audi has ever built. Our mission was to Launch the Audi A8L for the Indian market by grabbing the attention of the chauffeur-driven elite. The best way for people to look and feel what the car is all about is for them to sit in it and try it.
The Audi A8L is the most luxurious sedan Audi has ever built. Our mission was to Launch the Audi A8L for the Indian market by grabbing the attention of the chauffeur-driven elite. The best way for people to look and feel what the car is all about is for them to sit in it and try it.
The Audi A8L is the most luxurious sedan Audi has ever built. Our mission was to Launch the Audi A8L for the Indian market by grabbing the attention of the chauffeur-driven elite. The best way for people to look and feel what the car is all about is for them to sit in it and try it.
Since that wasn't practical, we had to think of the second best way to do it. So we created the Advanced State of Mind - the world's first fully 3D integrated campaign. An immersive 3D experience that straddled every possible medium and screen – from mobile, TV, to the iMax and everything in between.
Since that wasn't practical, we had to think of the second best way to do it. So we created the Advanced State of Mind - the world's first fully 3D integrated campaign. An immersive 3D experience that straddled every possible medium and screen – from mobile, TV, to the iMax and everything in between.
Since that wasn't practical, we had to think of the second best way to do it. So we created the Advanced State of Mind - the world's first fully 3D integrated campaign. An immersive 3D experience that straddled every possible medium and screen– from mobile, TV, to the iMax and everything in between.
Since that wasn't practical, we had to think of the second best way to do it. So we created the Advanced State of Mind - the world's first fully 3D integrated campaign. An immersive 3D experience that straddled every possible medium and screen – from mobile, TV, to the iMax and everything in between.
So successful was the campaign, 50% of yearly sales target was achieved in the first month of the launch. It's got quite a bit of press as well generating more than $950,000 worth of PR.
So successful was the campaign, 50% of yearly sales target was achieved in the first month of the launch. It's got quite a bit of press as well generating more than $950,000 worth of PR.
So successful was the campaign, 50% of yearly sales target was achieved in the first month of the launch. It's got quite a bit of press as well generating more than $950,000 worth of PR.
Film
Film
Film
50% of Sales Target
Achieved in the First Month.
50% of Sales Target
Achieved in the First Month.
50% of Sales Target
Achieved in the First Month.
50% of Sales Target
Achieved in the First Month.
Case Study
Case Study
Case Study
Credits
Credits
Credits
Film Director
Russell Tickner
Creative Director
Rodrigo Sobral
Project Director
Joel Godfrey
Art Director
Paul Kennerley, Rodrigo Sobral
Designer
Rob Rostek
Film Director
Russell Tickner
Creative Director
Rodrigo Sobral
Project Director
Joel Godfrey
Art Director
Paul Kennerley, Rodrigo Sobral
Designer
Rob Rostek
Film Director
Russell Tickner
Creative Director
Rodrigo Sobral
Project Director
Joel Godfrey
Art Director
Paul Kennerley, Rodrigo Sobral
Designer
Rob Rostek
Film Director
Russell Tickner
Creative Director
Rodrigo Sobral
Project Director
Joel Godfrey
Art Director
Paul Kennerley, Rodrigo Sobral
Designer
Rob Rostek
Technical Director
Tony Volpe
Producer
Ian Berry, Josh Davies, Kristyna Podolska
VFX Producer
Rahel Makonnen
Colourist
Adam Scott
Editor
Daniel Budin, James Mortner
Technical Director
Tony Volpe
Producer
Ian Berry, Josh Davies, Kristyna Podolska
VFX Producer
Rahel Makonnen
Colourist
Adam Scott
Editor
Daniel Budin, James Mortner
Technical Director
Tony Volpe
Producer
Ian Berry, Josh Davies, Kristyna Podolska
VFX Producer
Rahel Makonnen
Colourist
Adam Scott
Editor
Daniel Budin, James Mortner
Technical Director
Tony Volpe
Producer
Ian Berry, Josh Davies, Kristyna Podolska
VFX Producer
Rahel Makonnen
Colourist
Adam Scott
Editor
Daniel Budin, James Mortner
3D Artist
Suraj Odedra, Adrien Flanquart, Karl Shudeck, Dan Moore, Johannes Richter, Tom Bardwell, Yannick Lecroffe, Nikki Atkinson, Chris McDonald, Tom Raynor
2D Artist
David Lee, Jerome Lionard, John Thornton
AE artists
Adam Brandon, Ollie Walsh, Irrum Khan
3D Artist
Suraj Odedra, Adrien Flanquart, Karl Shudeck, Dan Moore, Johannes Richter, Tom Bardwell, Yannick Lecroffe, Nikki Atkinson, Chris McDonald, Tom Raynor
2D Artist
David Lee, Jerome Lionard, John Thornton
AE artists
Adam Brandon, Ollie Walsh, Irrum Khan
3D Artist
Suraj Odedra, Adrien Flanquart, Karl Shudeck, Dan Moore, Johannes Richter, Tom Bardwell, Yannick Lecroffe, Nikki Atkinson, Chris McDonald, Tom Raynor
2D Artist
David Lee, Jerome Lionard, John Thornton
AE artists
Adam Brandon, Ollie Walsh, Irrum Khan
3D Artist
Suraj Odedra, Adrien Flanquart, Karl Shudeck, Dan Moore, Johannes Richter, Tom Bardwell, Yannick Lecroffe, Nikki Atkinson, Chris McDonald, Tom Raynor
2D Artist
David Lee, Jerome Lionard, John Thornton
AE artists
Adam Brandon, Ollie Walsh, Irrum Khan
All work © 2018 rodrigosobral.com. Good Vibes Only.
All work © 2018 rodrigosobral.com.
Good Vibes Only.